In this post we explore 3 different dimensions to consolidating your critical and non-critical communications and messaging. In the pre-Internet era, retail strategy centred on location. As the saying went, location, location, location! Companies vied on the high street and mall for the best place to capture visitor and buyer footfall. Where you were, physically and geographically, was everything, and rents and leases were set accordingly. In the twenty-five years that have p